Our Foundation
For more than three decades, KELY has been a cornerstone of hope and empowerment for Hong Kong’s youth. KELY has tirelessly dedicated itself to fostering a supportive, inclusive, and safe environment where all young people can thrive. We aim to equip them with the essential skills, knowledge, and opportunities to make positive life choices and become proactive contributors to society.

Our Core Values
We believe in the power of diversity and creating a safe space where young people from different backgrounds can be heard and supported. We approach our work with empathy and inclusivity, recognising the individual experiences and challenges that young people face.
We recognise that everyone’s journey is unique. By putting ourselves in others’ shoes to better understand young people’s feelings.
We create an open and safe space for all, welcoming individuals from diverse backgrounds and circumstances to share their thoughts, feelings and experiences.
We provide emotional and practical encouragement in a nurturing environment helping young people build confidence and resilience.
Every young person is respected, accepted and treasured for who they are.
We prioritise privacy, keeping discussion confidential unless there’s a risk to safety.

Theory of Change
KELY’s Theory of Change serves as the strategic foundation for our work, ensuring clarity, focus, and measurable impact. It articulates how our initiatives empower young people to become leaders and catalysts for positive change in their lives and communities.
We believe that creating societal change starts with the individual, and extends to the wider community. Our strategy emphasises the development of strong, positive relationships, enhancing resilience, and reducing risky behaviours. Our approach includes education and peer support, aiming to address issues proactively and foster a culture of mutual support among youth.
Change on Multiple Levels
We operate across multiple levels - individual, community, organisational, and societal - to create a holistic impact.
We provide structured programmes to develop resilience, mental wellbeing, and help-seeking behaviours.
We foster healthy environments through educational campaigns and harm reduction initiatives.
We build credibility and trust, enhancing youth engagement and support.
We influence policies and advocate for systemic changes conducive to youth development.
Central to our approach is the belief that young people are active agents of change. By engaging them as leaders and decision-makers, we amplify their voices and ensure our work remains youth-driven.
Monitoring and Evaluating Our Impact
We have a monitoring and evaluation system for our Theory of Change that enables us to evaluate and refine our strategies, ensuring continuous improvement and alignment with our mission. Supported by our dedicated staff, volunteers, and partners, our Theory of Change keeps us accountable to our mission: empowering young people to reach their full potential.
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